We live in the era of commercial music. An era in which musicians are highly skilled professionals, who work tirelessly on their craft to produce perfection day after day. Each error is ironed out. The musician has more tools at his disposal and access to an almost unlimited digital music library. Albums are more professionally recorded and edited. We live in the era of ultra-editing, auto-tune, mixing and remixing.
And yet, when it comes to promoting an artist, or an album, most of the marketing effort is not really about how good the music is - partially because it is subjective, and also because the album cover will then be forced to walk the thin line between marketing and unabashed braggadocio.
In fact, most of the promotion for any album involves the artist talking about the music - how close it is to his heart, how much it means to him, and what he is trying to say with his music. Most promotional tours and cleverly managed interviews revolve around the artist trying to promote his work by successfully 'selling' the emotional connect.
Some are able to achieve this better than others. U2 springs to mind as an example of a band that succesfully 'sold' the emotional link between the band's origins, their music and their vision of What The World Should Be. It is not my intention to suggest that Bono and his friends did not feel a stab of pain while writing 'Sunday Bloody Sunday'. However, Bono himself would not deny that his repeated references to the song and its significance in countless interviews and media events helped him sell more records.
We enjoy beautiful music, produced by proficient professionals. The sounds flow through our ears and activate all the 'happy spaces' in our brain, and yet, we are not fully satisfied without the emotional connect. We don't really care how hugely successful U2, how hard they work to produce the music that they do. We don't really care about how many Grammy Awards they have won.
We want to hear about four boys from Ireland singing a raw, angry song about the evils of a war that tore their country apart. It wouldnt quite have packed the same punch if the members of U2 were born in Canada instead of Ireland.
I came across a beautiful song today, something so touchingly innocent in its non-commercialism and so genuine in the depth of its emotion. It was a song by Rabindranath Tagore called 'Amar Sonar Bangla', which literally translates to Our Golden Bengal.
The song itself is fabulous - Bengali can be such a sinfully sweet language when it is blended with lilting melody... and Tagore was a Master Blender. The song had a plaintive, poignant touch to it, a tune that somehow made you feel a pang of sadness, and a little research tells you why.
It was composed in 1905, when Lord Curzon proposed to partition Bengal into East and West Bengal, largely on the lines of religion, ostensibly to ensure that there was better administrative efficiency. Tagore was among those who couldn't bear the idea of splitting Bengal.
The song itself was not composed with pen and paper - Tagore just sang out his love, despair and agony, and those around him scrambled for paper and pen to write down every precious word, and record every note in the tune.
The song is an outpouring of Tagore's love for Bengal. And it is not the love of a martyr or a patriot. It is not a cry for freedom, equality or justice. It touches a far more basic chord - it is the love of a little boy for his mother. Consequently, it is not one of his more cerebral or inspirational literary efforts but has to rank among his most emotive and emotional creations. It is an expression of emotion, unhindered and unedited by cerebral processes and ideas, straight from the heart of a man who loved his homeland.
In a truly ironic twist of fate, this song, composed in anguish over the proposed partition of Bengal was later adapted as the national anthem of Bangladesh
A hundred and nine years after he composed this song, Tagore touches a chord, reminding us what music should really be about.
And yet, when it comes to promoting an artist, or an album, most of the marketing effort is not really about how good the music is - partially because it is subjective, and also because the album cover will then be forced to walk the thin line between marketing and unabashed braggadocio.
In fact, most of the promotion for any album involves the artist talking about the music - how close it is to his heart, how much it means to him, and what he is trying to say with his music. Most promotional tours and cleverly managed interviews revolve around the artist trying to promote his work by successfully 'selling' the emotional connect.
Some are able to achieve this better than others. U2 springs to mind as an example of a band that succesfully 'sold' the emotional link between the band's origins, their music and their vision of What The World Should Be. It is not my intention to suggest that Bono and his friends did not feel a stab of pain while writing 'Sunday Bloody Sunday'. However, Bono himself would not deny that his repeated references to the song and its significance in countless interviews and media events helped him sell more records.
We enjoy beautiful music, produced by proficient professionals. The sounds flow through our ears and activate all the 'happy spaces' in our brain, and yet, we are not fully satisfied without the emotional connect. We don't really care how hugely successful U2, how hard they work to produce the music that they do. We don't really care about how many Grammy Awards they have won.
We want to hear about four boys from Ireland singing a raw, angry song about the evils of a war that tore their country apart. It wouldnt quite have packed the same punch if the members of U2 were born in Canada instead of Ireland.
I came across a beautiful song today, something so touchingly innocent in its non-commercialism and so genuine in the depth of its emotion. It was a song by Rabindranath Tagore called 'Amar Sonar Bangla', which literally translates to Our Golden Bengal.
The song itself is fabulous - Bengali can be such a sinfully sweet language when it is blended with lilting melody... and Tagore was a Master Blender. The song had a plaintive, poignant touch to it, a tune that somehow made you feel a pang of sadness, and a little research tells you why.
It was composed in 1905, when Lord Curzon proposed to partition Bengal into East and West Bengal, largely on the lines of religion, ostensibly to ensure that there was better administrative efficiency. Tagore was among those who couldn't bear the idea of splitting Bengal.
The song itself was not composed with pen and paper - Tagore just sang out his love, despair and agony, and those around him scrambled for paper and pen to write down every precious word, and record every note in the tune.
The song is an outpouring of Tagore's love for Bengal. And it is not the love of a martyr or a patriot. It is not a cry for freedom, equality or justice. It touches a far more basic chord - it is the love of a little boy for his mother. Consequently, it is not one of his more cerebral or inspirational literary efforts but has to rank among his most emotive and emotional creations. It is an expression of emotion, unhindered and unedited by cerebral processes and ideas, straight from the heart of a man who loved his homeland.
In a truly ironic twist of fate, this song, composed in anguish over the proposed partition of Bengal was later adapted as the national anthem of Bangladesh
A hundred and nine years after he composed this song, Tagore touches a chord, reminding us what music should really be about.
I reproduce a translation of the lyrics and the version of the song that I heard below:
My Bengal of Gold,
I love you.
Forever your skies,
Your air set my heart in tune
As if it were a flute.
In spring, O mother mine,
The fragrance from your mango groves
Makes me wild with joy,
Ah, what a thrill!
In autumn, O mother mine,
In the full blossomed paddy fields
I have seen spread all over sweet smiles.
Ah, what beauty, what shades,
What an affection, and what tenderness!
What a quilt have you spread
At the feet of banyan trees
And along the banks of rivers!
Oh mother mine, words from your lips
Are like nectar to my ears.
Ah, what a thrill!
If sadness, O mother mine,
Casts a gloom on your face,
My eyes are filled with tears!
Golden Bengal,
I love you.
I love you.
Forever your skies,
Your air set my heart in tune
As if it were a flute.
In spring, O mother mine,
The fragrance from your mango groves
Makes me wild with joy,
Ah, what a thrill!
In autumn, O mother mine,
In the full blossomed paddy fields
I have seen spread all over sweet smiles.
Ah, what beauty, what shades,
What an affection, and what tenderness!
What a quilt have you spread
At the feet of banyan trees
And along the banks of rivers!
Oh mother mine, words from your lips
Are like nectar to my ears.
Ah, what a thrill!
If sadness, O mother mine,
Casts a gloom on your face,
My eyes are filled with tears!
Golden Bengal,
I love you.